There can certainly be a lot of carryover between how to grow your brand audience on IG and how to increase your income. Often just being front of mind for people is the lowest barrier to increasing applications or enrollments.



We’ll separate the two for clarity but know that there is mainly positive carryover from audience growth tactics *possibly* to income.



Brand GROWTH (audience)



None of these are new - I simply want to do a refresh for you in order to bring your focus back to 1-2 of these if you’ve slipped up in your IG approach lately - it happens. And we then we bring it back.



You know I love stories, but they aren’t for GROWING. They’re for selling and connecting with your warm IG audience so we’ll talk about those during income growth.



Client centric + personal story telling




* OWN YOUR STORY (past or present process)



* Bring it back to the consumer and THEIR experience



* Content that helps them NOW, where they are (they’ll share that!)




Frequency - high volume posting




* More posts = more reps for you, better messaging, better creatives, more engagement, more potential for exposure and viral status posts, and less overall pressure



* 7-21 times per week. 7 minimum if GROWTH is the goal.




***posted 2 times per day when I came back from my 8 week break this year and had 2 posts/reels go viral from that. Those posts alone Brough in 3,000 new people. The double posting was worth it due to those two posts landing.



Mother categories




* Covered in FitsPRO and IG 101. 



* Still live by this



* Provides bumpers - which build trust and area of focus (expertise)



* Go deeper with less. 




[repeatability + sharabelity])




* Growth = SHAREABILITY and relatability

* Something people get fired up about (positive or justice vibes), a common experience or struggle - can be funny (taking off a sweaty sports bra) or serious (over sexualization of women in fitness)

* Both are RELATED to my area of focus but not DIRECT. So it would bring in IDEAL CLIENTS. That’s KEY. Trends don’t always bring quality followers.







* But low key saying fuck the checkboxes and trending reels…YES even for growth. 




I find half the time that whatever the trend is, it dies or doesn’t work. I can count on one hand the amount of times that a trend worked in my favor - meaning I gained IDEAL CLIENTS into my audience.



By all means, if a trend feels right and you can capitalize on it within brand alignment, GET IT. But please don’t let the pressure of hopping on trends keep you from creating actual content that your audience and ICA would find helpful, relatable, or sharable. A twitter graphic with a bold statement goes a long way.



Income / application GROWTH (clients)



I was talking to a past 1:1 biz client turned colleague a while back. We were discussing lofty financial goals and what refinement it takes from a business standpoint - very “slow down to speed up” vibes.



She made the comment “I doubled my income in ___ (year) by just yelling about my offers more on instagram and email” and I died. Because #TRUTH.



I can’t tell you how many times I’ve had a biz client, follower or fitspro embrace talking about their offer more...