EP1: The Sales Attribution Window

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The Flywheel - an Amazon Podcast

Sellics

11 episodes

16 hours ago

Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.

Marketing

Business

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Marketing

Business

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EP1: The Sales Attribution Window

The Flywheel - an Amazon Podcast

23 minutes 35 seconds

4 years ago

EP1: The Sales Attribution Window

In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions.

In this episode we cover:

What is the sales attribution window
Differences between different ad types on Vendor Central and Seller Central
How to analyze performance and make decisions
The effect of the window on automation tools.

Resources:

Sellics - AI Automation