In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC. 

Topics: 

• The origins of PPC advertising
• Key Performance Metrics on Amazon
• The layered structure of Amazon campaigns
• The three families of keywords in the Amazon real estate.

Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures.

Resources:

• Sellics - AI Automation
• The Sellics Benchmarker [Beta] 

Send Questions to theflywheel@sellics.com