In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.
Topics:
- Campaign structure: How to group products together
- Naming convention, why is it important?
- Segmentation by campaign or ad groups: pros and cons
- Separating campaigns by keyword type or match type
Resources:
Send Questions to theflywheel@sellics.com
