Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland

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The FMCG Podcast

Consumer Hub

57 episodes

1 week ago

This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advice on how to cope with the ups and downs of the fast-paced FMCG sector, and tips on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential. Enjoy!

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Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland

The FMCG Podcast

34 minutes 2 seconds

1 year ago

Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland

Timestamps

(00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro

Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.

We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.

Enjoy!