Infiltrating a Frozen Market with Innovation and Style – with Joe Moruzzi, founder of Pleese

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The FMCG Podcast

Consumer Hub

57 episodes

1 week ago

This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advice on how to cope with the ups and downs of the fast-paced FMCG sector, and tips on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential. Enjoy!

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Careers

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Infiltrating a Frozen Market with Innovation and Style – with Joe Moruzzi, founder of Pleese

The FMCG Podcast

41 minutes 27 seconds

1 year ago

Infiltrating a Frozen Market with Innovation and Style – with Joe Moruzzi, founder of Pleese

Timestamps

(00:00) Intro

(08:55) How he went from painter to founder

(13:16) Re-structuring during the pandemic

(13:40) Turning down Dragons' Den

(18:00) Margins and headspace

(20:00) Ramping up production

(22:30) Navigating the industry

(26:00) Mental health

(27:50) Balancing control of the business

(31:00) Product spotlight

(38:30) Outro

Season 3 is here! To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'. From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product. He's landed major retailer stockists and even turned down an offer on Dragons' Den! Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market.