Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

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The FMCG Podcast

Consumer Hub

57 episodes

1 week ago

This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advice on how to cope with the ups and downs of the fast-paced FMCG sector, and tips on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential. Enjoy!

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Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

The FMCG Podcast

34 minutes 43 seconds

1 year ago

Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

Timestamps

(00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with activations (19:00) Future of GottaBe! and campaigns in the pipeline (21:30) Advice about building an FMCG career (26:10) Resources, books, tips and outro

Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing