Rob and Trevor unpack the real truth behind successful fundraising events, why “fundraising is an AND game, not an OR game,” and how organizations can reduce burnout, retain donors, and design smarter, more intentional events that raise more money.
Trevor and his team at HGA have supported thousands of fundraising events and helped raise millions, giving him a deep, data-backed perspective on what actually works. From redefining what an event is, to avoiding the most common preventable mistakes, to creating donor experiences that actually build long-term loyalty—this conversation is full of actionable insight.
00:00 – Welcome to The Focused Fundraiser
00:39 – Introducing Trevor Nelson of HGA Fundraising
01:47 – Trevor’s background & how he fell into fundraising
03:13 – The most common preventable event mistake
04:47 – Micro vs. macro events: why smaller can be more impactful
05:22 – Fundraising as an AND game, not an OR game
06:38 – Avoiding fundraiser burnout & protecting your energy
09:23 – How events impact donor retention
11:28 – Messaging & stewardship after the event
11:57 – What’s working in events heading into 2026
13:30 – Stop nickel-and-diming: be bold in the ask
15:57 – Misconceptions nonprofit leaders have about events
18:17 – Redefining “events” & operating on a budget
20:11 – Trevor’s #1 tactical takeaway for fundraisers
21:31 – Closing & where to connect with Trevor