We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, exp...
All content for The FODcast is the property of Tim Roedel and James Hodges and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, exp...
The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
The FODcast
51 minutes
2 months ago
The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club. In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes. We also cover: Why loyalty...
The FODcast
We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, exp...
