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Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
Cracking the code: making news work for Gen Z with Now You Know
The Fold
42 minutes
1 month ago
Cracking the code: making news work for Gen Z with Now You Know
On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.
With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.
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The Fold
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
