All content for The Fold is the property of The Spinoff and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
How JCDecaux is unlocking creative advertising by studying the human brain
The Fold
36 minutes
1 month ago
How JCDecaux is unlocking creative advertising by studying the human brain
Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Fold
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
