Food for Thought Leadership co-host Chris Campbell sits down with Robyn Carter, founder and CEO of Jump Rope Innovation, to explore the concept of the “return to real” in today’s food industry. With so much of life filtered through screens, algorithms, and ad-driven messaging, consumers are now seeking real food, real stories, and real connection. Robyn lays out how this trend is reshaping not only what we eat, but how we shop, dine, and engage with brands. Looking ahead, Robyn highlights the next frontier of the trend: longevity and women’s health, and deeper provenance through farm-to-table narratives. Whether you’re a CPG brand, a retailer, or a food-service operator, this conversation offers timely insights and actionable ideas to align your strategy with a consumer mindset that values what’s real. More About Robyn Carter: Robyn Carter is the founder and CEO of Jump Rope Innovation, a best-in-class trends and innovation consultancy based just outside NYC. Founded in 2005, Jump Rope brings a human-centered approach to innovation through immersive research, trend insights, and co-creation techniques. Beginning her career in advertising, Robyn held roles in Account Management and New Business, working on iconic brands including Capri Sun, Kool-Aid, and Red Stripe. She was a Partner and Account Supervisor at Ogilvy, where she helped develop and implement communications strategy for the global Maxwell House brand. Robyn is a co-founder of IT! Factor, a groundbreaking Influencer research and innovation tool. She is also a host of the Ask an Influencer podcast, sharing insights and advice for brands based on learnings from category influencers. She is a renowned moderator and has been a featured guest on numerous panels and podcasts, including BevNet Community Call. Connect with Robyn on LinkedIn at https://www.linkedin.com/in/robyn-carter-72b4391/ Listen, Share and Subscribe to Ask An Influencer here or anywhere you listen to podcasts: https://open.spotify.com/show/0qfOAuHGyzIEznmwBnAX8D?si=2606fb21856e403d More About Jump Rope Innovation: At Jump Rope Innovation, we’re a team of curious, collaborative problem-solvers. We’re strategists, researchers, and creative thinkers, driven by the thrill of discovery and a commitment to true understanding. We specialize in uncovering insights that spark breakthrough innovation, activation and communication. We help our clients to develop their gut for the consumer and to use this understanding to develop bold, meaningful strategies that resonate today—and tomorrow. Find us online at https://jumpropeinnovation.com/ And follow us on Instagram at https://www.instagram.com/jumpropeinnovation/ on TikTok at https://www.tiktok.com/@jumpropeinnovation Learn More: LinkedIn:  Jump Rope Innovation: https://www.linkedin.com/company/jump-rope-innovation/ Robyn Carter: https://www.linkedin.com/in/robyn-carter-72b4391/ Podcast: Ask An Influencer: https://www.instagram.com/jumpropeinnovation/ Instagram: Jump Rope Innovation: https://www.instagram.com/jumpropeinnovation/ Ask an Influencer: https://www.instagram.com/askaninfluencerpodcast/ TikTok: Jump Rope Innovation: https://www.tiktok.com/@jumpropeinnovation?lang=en