⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

Choosing a co-manufacturer for your food or drink product?

Wait before you sign anything, you need to ask these questions or you'll regret it later.

I've seen too many food and drink brands make expensive mistakes because they didn't know what to ask upfront.

In this episode, I'm sharing the six critical things you need to know before selecting a contract manufacturer.

First up: who actually owns the intellectual property of your recipe? I had a client who realized way too late that their recipe didn't belong to them anymore, sounds completely bonkers, right? But it happens more than you think.

I'll also walk you through the other essential questions: Can you use your own suppliers, or are you locked into theirs? What are the MOQs and do you have to pay upfront? How long are the lead times when they're busy with other clients? Can they stock your product in-house, or will you end up with pallets in your garage like one of my customers did? And finally, do they handle distribution to retailers, or is that on you too?

If you're a food or drink brand looking to scale up and work with a co-manufacturer, these questions will save you from nasty surprises and costly mistakes down the line.

Don't jump into manufacturing just because you want to get into retail, think it through first.

💌 Want to dive deeper?

Read the full ⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠.

📩 ⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠.

If this podcast hits home, don’t forget to leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, and share it with a fellow food or drink founder! 🙏