Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
Got this question on Instagram: "My functional food product isn't selling. What should I do?"
Here's the truth: if people bought your product once or twice and then stopped buying, the number one reason is ALWAYS taste and flavour. Nothing else.
Not your branding, not your packaging, focus on the taste of your product.
People want healthier and more functional products with tons of health benefits, but if your product doesn't taste good, they won't buy it again.
Remember: you're not selling medicine. You can't get away with bad taste. You're selling a food or drink product, and people buy them for enjoyment, to fulfil an emotion, as a pick-me-up, or to give as gifts (Christmas is coming soon!).
In this episode, you'll discover:
🌟 The real reason functional products fail: one of my clients sold plant-based, clean label sports nutrition for 10+ years with great sales, until the market got saturated and health benefits alone weren't enough anymore
🌟 Why having health benefits at the centre of your messaging is not enough for repeat purchases
🌟 The three most common flavour problems killing functional products
🌟 My process for fixing your product
If you're a functional food or drink brand struggling with sales and repeat purchases, this episode will show you exactly how to fix your product and why flavour can never be secondary to health benefits.
💌 Want to dive deeper?
Read the full transcript of this episode here.
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If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.
👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.
In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.
Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.
👋 Connect with me directly on Instagram or LinkedIn.
If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏