⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

"How long do you think this will take?"

It's the question I get asked most often by food and drink brands. And honestly? The answer is almost always longer than they expect. But here's the truth, if you want to create an amazing product that stays on retail shelves, it takes time.

I've been there, watching timelines stretch because we discovered something in scale-up, or because finding the right flavour profile took more trials than expected. And that's completely normal in product development.

If you're a food and drink brand planning your next launch (or trying to fix an existing product), this episode will give you realistic expectations for your timeline, from concept to shelf.

Whether you're working on plant-based products, functional foods, or trying to improve your flavouring, understanding the real timeline is crucial.

In this episode, I'll break down:

• My three packages: Create (12-18 months), Choose (6-12 months), Fix (6-12 months)
• Milestone 1: Defining your product brief (and why pre-selection matters)
• Milestone 2: Kitchen sample validation (yes, I've done 200+ trials for one project!)
• Milestone 3: Scaling up with your contract manufacturer (and why you can't skip this step)
• Why your scaled product will NEVER be exactly like your kitchen sample
• The back-and-forth, tastings, and tweaking that go into every successful launch

Stop rushing. Start planning properly.

💌 Want to dive deeper?

Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠

📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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