Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
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Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
Allergen-Free and Kid-Approved: How Happy Wolf is Revolutionizing Kid’s Snacks with Jana Goodbaum
The Food Means Business Podcast
34 minutes
11 months ago
Allergen-Free and Kid-Approved: How Happy Wolf is Revolutionizing Kid’s Snacks with Jana Goodbaum
Jana didn’t necessarily plan to start a CPG business… she just wanted better snacks for her kids that they would actually eat. But after struggling to find the products that would work for her family, she turned to making her own, first in the kitchen at home and then eventually through her company, Happy Wolf, a snack bar company using allergen-free and no sugar added ingredients. Despite all her marketing research and experience, Jana admits that she was still naive about all the aspe...
The Food Means Business Podcast
Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
