Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
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Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
Finding the Right Partners: Building a Strong Foundation For Your CPG Brand with Alison Seibert
The Food Means Business Podcast
31 minutes
1 year ago
Finding the Right Partners: Building a Strong Foundation For Your CPG Brand with Alison Seibert
When it comes to PR and marketing for CPG brands, good design and strategic plans are important… But what if you could spread the word about your product through authentic relationships with partners who are just as enthusiastic about your product as you are? In today’s episode, I’m joined by Alison Seibert, founder of The James Collective, to talk about her unique approach to building relationships and building the foundations for a long-lasting CPG brand. She shares how she thinks abo...
The Food Means Business Podcast
Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
