Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
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Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
Making It to Market: Why Good Logistics Is Essential for Your Bottom Line with Andrew Lynch
The Food Means Business Podcast
25 minutes
1 year ago
Making It to Market: Why Good Logistics Is Essential for Your Bottom Line with Andrew Lynch
You can make an amazing product, start the best marketing campaign, and partner with national chains… But if your product doesn’t make it to the stores, or more importantly, your end user, none of that actually matters. In today’s episode, I’m chatting with Andrew Lynch of Zipline Logistics on why young CPG brands shouldn’t overlook the logistical aspects of their business. Andrew shares how he got his start in logistics, what it really means to businesses, how it affects their bottom line, a...
The Food Means Business Podcast
Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
