Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
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Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
Positioning Your CPG Product in a Crowded Marketplace with Kara Rubin
The Food Means Business Podcast
27 minutes
1 year ago
Positioning Your CPG Product in a Crowded Marketplace with Kara Rubin
Kara Rubin has spent her career championing thousands of better for you brands. During this conversation, she shares her journey in the food business including: leading the Northeast Region Grocery division of Whole Foods and managing brand and product strategy for Just Water. Kara also talks about her current role as CPG advisor for JPG Resources and as co-founder of Makor Partners as well as gives advice to emerging and established brands on how to create and maintain a strong f...
The Food Means Business Podcast
Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
