Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
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Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
Rewriting the Rules of Social Drinking with JW Wiseman of Curious Elixirs
The Food Means Business Podcast
26 minutes
10 months ago
Rewriting the Rules of Social Drinking with JW Wiseman of Curious Elixirs
JW Wiseman started his career in marketing and not specifically in the food industry. But that didn’t stop when he decided to branch out into the CPG industry via non-alcoholic cocktails. After years in the corporate world and seeing how alcohol was embedded into networking and socializing in the sphere, he wanted an alternative, and one that used better ingredients than what he could find on the market at the time. Enter: Curious Elixirs, a booze-free cocktail company whose mission it is to ...
The Food Means Business Podcast
Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
