Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
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Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
Using Influencers to Help Build Awareness for Your CPG Brand With Mike Currie
The Food Means Business Podcast
29 minutes
11 months ago
Using Influencers to Help Build Awareness for Your CPG Brand With Mike Currie
When you’re starting out creating a CPG brand, one of the most challenging aspects can be simply getting eyes on your product. It’s hard to sell when no one knows you exist, and it’s also hard to create an audience from scratch. But what if you could borrow someone else’s audience to jump start the process? In this episode, Mike Currie, fractional CMO and marketing advisor, is here to break down how to get started with influencer marketing. He’s sharing what influencer marketing actually is, ...
The Food Means Business Podcast
Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger. What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand. In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the dif...
