Today I’m chatting with Matt Demicoli the Co Founder and Managing Director of Health Lab. This year the team celebrate their 10th birthday. Health Lab burst on to the scene back in 2015 with delicious plant based, gluten free protein snacks. You can find the health lab, Indulgent Balls, slices and bars in just about every supermarket and convenience store across Australia. Matt and the team have done a fabulous job over the last decade positioning themselves as one of the leading indulg...
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Today I’m chatting with Matt Demicoli the Co Founder and Managing Director of Health Lab. This year the team celebrate their 10th birthday. Health Lab burst on to the scene back in 2015 with delicious plant based, gluten free protein snacks. You can find the health lab, Indulgent Balls, slices and bars in just about every supermarket and convenience store across Australia. Matt and the team have done a fabulous job over the last decade positioning themselves as one of the leading indulg...
#17 - In this episode our hosts David and Zac outline the new product and brand development process. How much should it cost, how long should it take and what are all the key steps to reduce risk and get everything right first time.
The Food Mentor
25 minutes
1 year ago
#17 - In this episode our hosts David and Zac outline the new product and brand development process. How much should it cost, how long should it take and what are all the key steps to reduce risk and get everything right first time.
We get asked this question a lot. How long does it take, how much does it cost and what is the best process to develop a new food/ beverage product from scratch? Regardless if you are a budding entrepreneur, a small - medium business or a large multinational organisation- the same detail applies. Zac and I have some fun with this one given we are well qualified to get into the detail of this exciting topic. I hope you enjoy this podcast. This episode of the Food Mentor podcast is brought to y...
The Food Mentor
Today I’m chatting with Matt Demicoli the Co Founder and Managing Director of Health Lab. This year the team celebrate their 10th birthday. Health Lab burst on to the scene back in 2015 with delicious plant based, gluten free protein snacks. You can find the health lab, Indulgent Balls, slices and bars in just about every supermarket and convenience store across Australia. Matt and the team have done a fabulous job over the last decade positioning themselves as one of the leading indulg...
