Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Mi...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Mi...
GTM Engineering Revolution: Micro-Relevance Over Mass Personalization | Michael Saruggia S6:E2
The Force & Friction Podcast
46 minutes
2 months ago
GTM Engineering Revolution: Micro-Relevance Over Mass Personalization | Michael Saruggia S6:E2
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're diving deep into the rise of GTM engineering and how AI is transforming revenue ops with Michael Saruggia. Michael is one of the world's leading GTM engineer advisors, author of "The GTM Engineer," and architect of a movement that's fundamentally changing how companies scale revenue. What makes Michael's approach revolutio...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Mi...
