Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Mi...
All content for The Force & Friction Podcast is the property of Mike J Midgley and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Mi...
SPICED Secrets: How Marketing Ops Masters Revenue Architecture | David Howard S6:E6
The Force & Friction Podcast
34 minutes
2 months ago
SPICED Secrets: How Marketing Ops Masters Revenue Architecture | David Howard S6:E6
Send us a text Welcome to another episode in our Revenue Architecture series on the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're diving deep into the SPICED model and how marketing ops can master this framework with David Howard, Head of Marketing at Agentic Partner Group. David brings over 15 years of B2B SaaS marketing and demand generation expertise to our conversation, but what makes hi...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're talking about ecosystem-led growth and how to transform partnerships into your company's fastest-growing revenue engine. I'm joined by Juhi Saha, the CEO of Partner 1, a passionate, curious engineer who fell into partnerships and has now helped hundreds of companies, from high-growth startups to global giants like Mi...
