Ever wondered why so many successful people — the business owners, the leaders, the parents juggling it all — can’t seem to nail their health and fitness goals?
In this episode, Ian breaks down why being driven, ambitious, and successful in one area of life doesn’t automatically translate into success with your body and fitness. If you’ve ever thought, “I’m winning everywhere else… why can’t I win here too?” — this one’s for you.
You’ll learn why high achievers often approach fitness with the wrong mindset, how perfectionism and all-or-nothing thinking sabotage consistency, and what it really takes to make progress when you’ve already got a full life and a packed calendar.
This isn’t another “be like the 1%” motivational talk. It’s a realist take on how to build fitness that fits — without burning out or trying to outwork your own schedule.
Why “how you do one thing is how you do everything” is a myth
The all-or-nothing mindset that kills your progress
Why trying to fit your life around your workouts doesn’t work
How high performers self-sabotage when they’re not instantly good at something
The problem with rushing your fitness journey (and what to do instead)
How to start building fitness that fits your real life, not your ideal one
Run a business and a household
Feel like you’re constantly “on” and can’t slow down
Want to get in shape without adding more chaos to your life
Are tired of feeling like the only thing you can’t master is your own body
If this episode hit home, and you’re ready to stop forcing fitness into your life and start building fitness that fits — you can work with Ian 1:1.
👉 www.coachianwood.com/coaching
Follow Ian on Instagram for more realist takes on fitness, mindset, and performance.
👉 @coachianwood @startwith6challenge