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The Forge 🔥 of Unicorns - by Michele Brissoni
Michele Brissoni
80 episodes
4 days ago

Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀


I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.

Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:


  • BOKaRy 📈 — our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.
  • SW Craftsmanship Dojo® 🥋 — born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.
  • Unicorns’ Ecosystem 🦄 — a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance.


Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.


Each episode of The Forge of Unicorns delivers:


  • 🎙️ Bold conversations with CEOs, investors, and technical leaders.
  • 🧭 Actionable strategies to escape failed transformations and achieve real evolution.
  • 🤖 AI mastery without the hype — practical frameworks to harness AI for measurable outcomes, not inflated promises.
  • 🧠 Behavioral insights rooted in 20+ years of research and practice.
  • 💡 Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues.


In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.


👉 Want more?

Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.


Stop merely following the herd of transformations by the book!

Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟


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Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀


I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.

Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:


  • BOKaRy 📈 — our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.
  • SW Craftsmanship Dojo® 🥋 — born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.
  • Unicorns’ Ecosystem 🦄 — a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance.


Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.


Each episode of The Forge of Unicorns delivers:


  • 🎙️ Bold conversations with CEOs, investors, and technical leaders.
  • 🧭 Actionable strategies to escape failed transformations and achieve real evolution.
  • 🤖 AI mastery without the hype — practical frameworks to harness AI for measurable outcomes, not inflated promises.
  • 🧠 Behavioral insights rooted in 20+ years of research and practice.
  • 💡 Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues.


In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.


👉 Want more?

Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.


Stop merely following the herd of transformations by the book!

Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟


Powered by Acast.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Technology
News,
Business News,
Tech News
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🎙️ EP78 - The 1% Problem | Why AI Can't Save Your Company
The Forge 🔥 of Unicorns - by Michele Brissoni
51 minutes 57 seconds
3 weeks ago
🎙️ EP78 - The 1% Problem | Why AI Can't Save Your Company

Three years after ChatGPT's release, $2.5 trillion wasted in 2024 alone. Forecast for 2027? $4 trillion. Meanwhile, 38% burnout rate, 77% disengaged workforce, and 90% failure rate on digital transformations.


After 77 episodes analyzing 130 people who built 52 unicorns, one pattern emerged: The bottleneck isn't AI, Agile, or capital. It's the 1% problem—the extreme scarcity of people capable of executing at elite level.


This episode is different. No guest. Just me and one year of brutal research findings. The patterns nobody wants to hear. The truth about why AI amplifies dysfunction instead of solving it.


---


🎯 WHO SHOULD LISTEN:


CEOs wrestling with failed digital transformations

CTOs scaling teams but losing quality

VCs/PEs analyzing portfolio performance

Board members demanding ROI from AI investments

Engineering leaders tired of mediocrity


If you've invested millions in AI tools and seen minimal results, this explains why.


---


📊 WHAT YOU'LL LEARN:


- Why 52 unicorns all pointed to the same bottleneck (and it's not technology)

- The 1% paradox: How talent scarcity lowered hiring standards to catastrophic levels

- Why IT/software lacks the professional standards that make medicine and engineering reliable

- How AI acts as a mirror—amplifying excellence OR weaponizing dysfunction at scale

- The three-layer filtering system that separates elite performers from the 99%

- Why digital transformation fatigue is structural, not temporary

- How generative culture beats process-heavy bureaucracy every single time

- The real cost of accepting mediocrity: $2.5T wasted and climbing


---


🔥 KEY INSIGHTS:


"AI doesn't fail because of technology. It fails because of who uses it."

"You can't buy the 1%. You have to build them."

"Small elite teams always beat large bloated organizations."

"77% of employees are disengaged."

"38% burnout rate is alarming."


---


🫵 READY TO FACE THE TRUTH?


Get your FREE AI-Readiness Quick Scan for software teams.

Clear data on where your team stands. Zero cost.


👉 https://brix.consulting/free-ai-readiness-assessment/


⚠️ Only 3 spots remaining for Q4 2025


---


📝 DEEP DIVE ARTICLE:


Full written analysis drops Thursday on Substack & LinkedIn

Subscribe: https://theforgeofunicorns.substack.com/


---


ABOUT THE FORGE OF UNICORNS:


Weekly insights for C-level executives, PE/VC leaders, and board members on building elite software organizations. 77+ episodes analyzing what really works in the AI era—backed by data from 130 people who built 52 unicorns.


Host: Michele (Mike) Brissoni

Background: F1-inspired behavioral engineering for software teams. 15+ years building the Software Craftsmanship Dojo. Engineer by training (robotics, telecom, software). Zero tolerance for mediocrity.


Mission: Elevate software development to F1-level mastery through systematic behavioral engineering.


🔔 Subscribe for weekly episodes

📧 Join the newsletter: https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/


Hosted on Acast. See acast.com/privacy for more information.

The Forge 🔥 of Unicorns - by Michele Brissoni

Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀


I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.

Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:


  • BOKaRy 📈 — our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.
  • SW Craftsmanship Dojo® 🥋 — born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.
  • Unicorns’ Ecosystem 🦄 — a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance.


Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.


Each episode of The Forge of Unicorns delivers:


  • 🎙️ Bold conversations with CEOs, investors, and technical leaders.
  • 🧭 Actionable strategies to escape failed transformations and achieve real evolution.
  • 🤖 AI mastery without the hype — practical frameworks to harness AI for measurable outcomes, not inflated promises.
  • 🧠 Behavioral insights rooted in 20+ years of research and practice.
  • 💡 Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues.


In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.


👉 Want more?

Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.


Stop merely following the herd of transformations by the book!

Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟


Powered by Acast.


Hosted on Acast. See acast.com/privacy for more information.