Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀
I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.
👉 Want more?
Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟
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Hosted on Acast. See acast.com/privacy for more information.
Welcome to The Forge 🔥 of Unicorns — the podcast where digital evolution meets elite performance. 🚀
I’m Michele Brissoni (Mike) — Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, I’ve invented models and frameworks that have reshaped how organizations evolve in the software era:
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
In today’s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. That’s what this podcast is about.
👉 Want more?
Subscribe to The Forge of Unicorns Newsletter 📰 for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite 🌟🌟🌟🌟🌟
Powered by Acast.
Hosted on Acast. See acast.com/privacy for more information.
Licensing beats equity 10x. Fabio Lettieri (Founder, Artivium | Partner, TLN) reveals how €2M turns into €100M in 24 months through royalty-based partnerships instead of ownership dilution, why Europe's 10x better engineers stay underfunded, and the $34B empire that makes nothing.
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🎙️ Episode Highlights:
After 27 episodes with 130+ guests who backed 52 unicorns, one pattern emerged: the capital allocation system is fundamentally backwards. Europe has world-class engineering talent but systematically starves it with slow, risk-averse investment. Meanwhile, accelerators spread €20K across 50 startups (nothing happens), and VCs burn €10-20M on equity models when €1-2M licensing achieves the same outcome.
Fabio's contrarian model:
- 20-50x ROI multiples in under 3 years
- €9K patent protection worldwide for 2.5 years
- ABG case study: $34B annual sales without manufacturing one product
- 24-month discipline: market or die
💡 Key Insights:
"That million euro becomes nothing when you give €20,000 to everybody. It will be more productive to give $1 million to one company." European talent is 10x better than US engineers, but the capital structure prevents scale. The alternative exists—most investors just pretend it doesn't.
👤 Guest: Fabio Lettieri
Founder, Artivium Inc. | Founding Partner, TLN - The Licensing Network
25 years IP licensing experience | $500M+ in royalty deals | Former Licensing Director, Iconix Brand Group
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📖 Deep Dive Article:
Why licensing beats equity 10x, the ABG model that makes $34B without products, and why Europe's investment mindset is the real bottleneck—not talent, not tech.
🪧 Subscribe to the Forge on Substack to stay up to date:
🔗 https://theforgeofunicorns.substack.com/
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🔧 FREE AI-Readiness Assessment (5 spots, Q4 2025):
Clear data. Actionable insights. Zero cost.
👉 Contact: https://brix.consulting/free-ai-readiness-assessment/
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⏱️ Timestamps:
00:00 TL;TR
01:00 Introduction to IP and Licensing Business Models
05:46 The Role of Accelerators and Incubators
12:39 Challenges in Software Development and Marketing
19:00 The Power of Licensing in Business
27:06 Innovative Approaches to Product Development
31:50 The Ego of Founders and Company Success
32:37 Future Potential Over Past Achievements
34:52 Investing in Projects: A Personal Approach
36:09 The Unique Venture Studio Model
38:29 Licensing vs. Traditional Venture Capital
40:21 The Misunderstood AI Market
41:25 Social Tensions in AI Adoption
43:22 The Speed of Idea to Prototype with AI
45:06 The Importance of Personal Connections
48:23 Cultural and Investment Mindset Differences
50:25 The Power of Licensing and Branding
#VentureCapital #Licensing #Startups #Europe #CapitalEfficiency #TechLeadership #Innovation #Patents #IPLicensing
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