From 1 Café to 12 Brands: The Story of No Name Hospitality - Ariel Segal, No Name Hospitality Group

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The Founder Files

Metavolve

145 episodes

6 days ago

Rated #1 Podcast for Entrepreneurs in South Africa in 2023 by Feedspot. The Founder Files is where founders come to explore proven growth strategies and real entrepreneurial challenges. Hosted by Cameron Coutts, each episode unpacks the complex journeys of scaling businesses, delivered by entrepreneurs who've walked the path. No script, no filter – just a fireside chat between growth-driven founders. If you’re seeking practical advice and relatable stories to fuel your growth journey, this is your go-to resource. Subscribe now!

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From 1 Café to 12 Brands: The Story of No Name Hospitality - Ariel Segal, No Name Hospitality Group

The Founder Files

1 hour 15 minutes 31 seconds

2 months ago

From 1 Café to 12 Brands: The Story of No Name Hospitality - Ariel Segal, No Name Hospitality Group

How do you build a hospitality group that reshapes an entire city?

In this episode of The Founder Files, we sit down with Ariel Segal, co-founder of NoName Hospitality Group, the team behind some of Cape Town’s most exciting restaurant brands. Starting with Jared’s Espresso Bar, Ariel and his brother spotted a market gap inspired by Australia’s coffee and dining culture and went on to create 12 unique brands employing over 400 people.

From tackling supply chain challenges to transforming Sea Point into a thriving culinary hub, Ariel shares the realities of building and scaling a hospitality group while staying true to customer experience and brand values.

We dive into:

• The early days of spotting market gaps and building Jaryds

• Challenges of scaling restaurants in South Africa’s supply chain context

• Balancing customer needs with brand identity

• Why Sea Point became the perfect hub for their growth

• Lessons on passion, innovation, and sustainable hospitality

This episode is packed with insights for founders on growth, resilience, and creating experiences that stand the test of time.

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Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.

Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully.

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🔗 Connect with Ariel:LinkedIn: https://www.linkedin.com/in/ariel-segal-no-name/

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00:00 Introduction

04:12 How NoName Hospitality Group Began

08:58 The Hidden Challenges of Scaling Restaurants in South Africa

14:16 The Rise of Experience-Driven Dining

17:16 Balancing Brand Ego with Customer Needs

27:01 How to Stay True to Values While Innovating

30:15 Ad

31:59 How Sea Point Became an Untouched Gem

46:31 How We Expanded from One Café to a Group

55:15 Why Timing and Market Fit Matter More Than Ideas

01:00:34 Soft Launch vs Hard Launch: Which Works Best?