From South Africa to the World: How AURA Is Revolutionizing Emergency Response

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The Founder Files

Metavolve

145 episodes

6 days ago

Rated #1 Podcast for Entrepreneurs in South Africa in 2023 by Feedspot. The Founder Files is where founders come to explore proven growth strategies and real entrepreneurial challenges. Hosted by Cameron Coutts, each episode unpacks the complex journeys of scaling businesses, delivered by entrepreneurs who've walked the path. No script, no filter – just a fireside chat between growth-driven founders. If you’re seeking practical advice and relatable stories to fuel your growth journey, this is your go-to resource. Subscribe now!

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From South Africa to the World: How AURA Is Revolutionizing Emergency Response - Ryan Green, AURA

The Founder Files

1 hour 44 minutes 56 seconds

1 month ago

From South Africa to the World: How AURA Is Revolutionizing Emergency Response - Ryan Green, AURA

What does it take to build a tech company that literally saves lives, and scale it from South Africa to the world?

In this episode of The Founder Files, Cameron Coutts sits down with Ryan Green, Co-Founder and CPO of AURA, the emergency-response platform transforming how people access help anywhere, anytime.

Ryan shares the story behind AURA’s rise from an idea inside a security company to a global safety platform trusted by insurers, banks, and e-hailing giants:

• How AURA started by solving South Africa’s broken emergency-response system

• The decision to go B2B instead of B2C, and why it changed everything

• Building a marketplace that connects users to the nearest vetted responders in seconds

• Expanding from South Africa to Kenya, the UK, and the US

• Working with government to use data to predict and prevent crime

• The culture, systems, and leadership mindset behind scaling a mission-driven company

If you’re a founder, operator, or visionary building in tough markets, this episode will challenge your idea of scale, focus, and purpose, and remind you what it really means to build something that matters.

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Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-call

This episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/

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🔗 Connect with Ryan:LinkedIn: https://www.linkedin.com/in/ryan-green-48b47952/

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---------- Chapters:

00:00 Introduction

04:19 The Problem That Sparked AURA

08:47 Security Meets Medical: Expanding the Vision

11:20 Inside AURA’s Business Model & Scale

15:06 The “Powered by AURA” Ecosystem

26:10 Scaling to 1.5 Million Users in SA

31:08 Building Radical Convenience for Users and Responders

46:35 Turning Data into Real-World Impact

01:00:54 The Truth About Crime in South Africa

01:09:16 Going Global: From SA to the UK & USA

01:20:11 Culture, Leadership & Scaling a Mission-Driven Team

01:35:19 Founder Reflections: Motivation, Mindset & Smart Hustle