In this episode of The 4% Amplified, we’re pulling back the curtain on one of the most urgent issues of our digital age: misinformation—and why ‘common sense’ isn’t cutting it anymore.

Your host, Sunni, dives deep into how misinformation shapes our beliefs, biases, and behaviors—and how AI is complicating an already messy landscape. But this isn’t just about calling out the problem. It’s about rethinking how we process information in a world where truth feels increasingly subjective.

This is a bold, eye-opening conversation about media literacy, tech accountability, and the power of critical thinking. Sunni is joined by two insightful guests:

Risha Brown, creator of Currently Processing Podcast and Founder of 40 Greens, a wellness and sustainability brand.
Itwela Ibowu, a freelance designer and developer working at the intersections of tech, culture, and identity.

Together, they unpack the invisible forces shaping our perception of reality—from clickbait headlines to algorithmic bias.

You'll learn:

• Why “common sense” no longer protects us in the misinformation age

• How deepfakes, echo chambers, and AI bias are warping our trust in truth

• The role of cognitive bias in why we fall for false information

• Real-world consequences of misinformation—political, financial, and personal

  
  

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