In this episode of The Franchise Marketing Show, Adam sits down with Stewart and Monica from Atlas Mapping, the specialists in franchise territory mapping and data analysis.They explore how Atlas Mapping helps franchises define and refine their territories using data-driven insights. You’ll hear how brands can avoid common pitfalls when creating franchise areas, what kind of data actually matters, and how artificial intelligence is set to change the way franchises interpret and act on this data in the near future.Whether you’re just starting to build a franchise network or scaling an existing one, this episode is packed with practical advice on how to make smarter decisions with geography and growth.Topics covered:What Atlas Mapping does and how they support franchisorsCommon mistakes in territory planningThe role of demographic and customer dataHow AI will shape the future of franchise mappingSubscribe for more insights into franchise growth, marketing, and strategy.Find out more about Atlas Mapping here: https://www.atlas-mapping.com/en-gb/Find out more about Coconut Marketing: https://www.coconut.marketing