Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer. In this solo episode, I break down the real differences between licensing and franchising, why those differences matter, and how choosing the wrong model can quietly cost you control, brand consistency, and long-term value. I explain the three critical factors every founder must evaluate — control, compliance, and cash — and when each model actually makes sen...
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Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer. In this solo episode, I break down the real differences between licensing and franchising, why those differences matter, and how choosing the wrong model can quietly cost you control, brand consistency, and long-term value. I explain the three critical factors every founder must evaluate — control, compliance, and cash — and when each model actually makes sen...
How to Plan Your Next Move in Business and Franchising
The Franchise Scale Up Show with Guy Coffey
11 minutes
2 months ago
How to Plan Your Next Move in Business and Franchising
Send us a text Every entrepreneur has chapters—moments that define where they are, what they’ve learned, and where they’re going next. In this solo episode, I talk about the importance of recognizing your current chapter in both business and life. Whether you’re launching your first location or preparing for an exit, knowing where you are helps you see what’s possible next. I share personal stories from my own journey and lessons from my mentors, including how reflection, perspective, and tru...
The Franchise Scale Up Show with Guy Coffey
Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer. In this solo episode, I break down the real differences between licensing and franchising, why those differences matter, and how choosing the wrong model can quietly cost you control, brand consistency, and long-term value. I explain the three critical factors every founder must evaluate — control, compliance, and cash — and when each model actually makes sen...
