Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer. In this solo episode, I break down the real differences between licensing and franchising, why those differences matter, and how choosing the wrong model can quietly cost you control, brand consistency, and long-term value. I explain the three critical factors every founder must evaluate — control, compliance, and cash — and when each model actually makes sen...
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Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer. In this solo episode, I break down the real differences between licensing and franchising, why those differences matter, and how choosing the wrong model can quietly cost you control, brand consistency, and long-term value. I explain the three critical factors every founder must evaluate — control, compliance, and cash — and when each model actually makes sen...
No Studio, No Problem: How to Start Creating Videos That Sell with Jimi Gibson
The Franchise Scale Up Show with Guy Coffey
26 minutes
5 months ago
No Studio, No Problem: How to Start Creating Videos That Sell with Jimi Gibson
Send us a text If you’re still avoiding video because you think it’s complicated, expensive, or “not for you,” this conversation will change your mind. Jimi Gibson from Thrive Agency has been in marketing for over 20 years, and he’s watched video go from big-budget productions to a daily must-have for every local business owner. We break down why video is no longer optional, what’s changed in consumer behavior, and how you can start creating high-impact content with nothing more than your pho...
The Franchise Scale Up Show with Guy Coffey
Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer. In this solo episode, I break down the real differences between licensing and franchising, why those differences matter, and how choosing the wrong model can quietly cost you control, brand consistency, and long-term value. I explain the three critical factors every founder must evaluate — control, compliance, and cash — and when each model actually makes sen...
