I know Sharpay Evans said “bigger is better, and better is bigger”, but is that the ONLY path to success? Well… I don’t think so, and this game-changing realisation not only flipped my business upside down, but also redefined what growth looks like to me.
What started with Paul Jarvis’ book “Company of One”, turned into me rethinking the whole myth of infinite scaling (and the pressures behind what it takes to make money while you sleep), the hidden costs of always chasing more & more, and why small businesses — like your local coffee shop or a two-person studio — often have more impact than corporate mega-brands. Which is why I’m forever inspired by the real stories of solopreneurs building thriving, human-sized businesses without chasing millions of followers or dollars.
If you started your business to define success on your terms: whether that’s free time, mental health, or a community that hangs on your every word… then I invite you to listen to this one! (and I pinky promise you I’m not sponsored or endorsed in ANY WAY by Paul Jarvis, I just really like this book, it changed my life, and I recommend it to everyone).
SPOTLIGHT MOMENTS
✦ Why “bigger is better” doesn’t fit solopreneurs
✦ The invisible costs of scaling: burnout, bureaucracy, and losing what you love
✦ How small businesses build trust and impact through intimacy and authenticity
✦ Real examples of solopreneurs thriving by staying small (and why it works)
✦ What if it’s about quality of life, not just revenue?
TAKE THE STAGE
✦ Is growth really worth it, if the price is your creative life itself?
✦ If your business’s success wasn’t measured by its scalability, how would YOU measure it?
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Mentioned in this episode:
✦ Company Of One, by Paul Jarvis
✦ Emelie Sanders, from Pass The Queso
✦ Jess Freeman, from Jess Creatives, Thread
Follow & Connect with Eva:
✦ Say hey on Instagram
✦ Check out my Website
✦ Get my Uncaged emails
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TIMESTAMPS
00:00 Welcome to The Freak Show
01:25 Why Scaling Didn't Fit My Business
04:27 The Trap of Infinite Growth & What You Lose With It
06:40 When Intimacy Beats Size (And Bigger Isn't Better)
08:52 The Practical Perks of a Human-Sized Business
12:09 How You Can Redefine Success