In this episode, I’m joined by martial arts school owner turned business coach Sam Trickett.
We dive into what it really looks like to build a business that supports your life, not consumes it especially when you’ve got
a young family and zero interest in working 60+ hour weeks.
From his early side hustles and failed flyer runs to creating a thriving local business and a growing coaching offer, Sam breaks
down the key mindset and marketing shifts that made the difference.
Expect real talk on growth, fatherhood, fitness, boundaries, and building a life you don’t need to escape from.
In This Episode, We discuss:
How Sam used becoming a dad at 20 as fuel—not fear—for business growth
Why downscaling his business actually gave him more freedom and income
The truth about flyers, leaflets, and why most local marketing fails
Sam’s value-first outreach strategy using Loom videos and personal audits
How to build an in-person community that people never want to leave
The shift from martial arts instructor to business mentor (and how he’s landing clients organically)
The real reason Sam’s not chasing a 7-figure empire—and what he’s focusing on instead
Memorable Quotes
“You don’t need more leads, you just need to start conversations with the ones already watching you.”
“I told myself, if I’m earning enough to cover my priorities and I’ve got time for my family, then I’m good.”
“Just because you could do something, doesn’t mean you should.”
“Every interaction leaves an impression. If people leave your business, leave the door open and the relationship strong.”
Connect with Sam Trickett
Instagram: https://www.instagram.com/_samtrickett/
Final Five
1. If you could gift one book to your past self?
The One Page Marketing Plan by Allan Dib
2. What’s your go-to coffee order?
Espresso with hot water and half a teaspoon of brown sugar
3. Three dream dinner guests (dead or alive)?
Muhammad Ali, Eminem, Bob Marley
4. One platform you’d delete if you could?
Twitter/X
5. One piece of advice for someone trying to grow a family-first business like yours?
Prioritise your time, protect your energy, invest in your health, and build skills that compound.
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See you in the next episode! 🎧