In this special episode, I answer questions submitted via Instagram, covering everything from the mindset and values behind successful business relationships to starting over with zero audience, leveraging AI in copy, and the controversial line between values and politics in business.
This is an honest, strategic, no-hype session loaded with insights for freelancers, copywriters, and business owners alike.
If you’ve ever wondered what tools, traits, or tactics actually matter in building a long-term business, this one’s for you.
Some of What I talk about in This Episode:
01: Traits That Earn (and Lose) Respect in Business
→ Why doing what you say matters more than hype
→ The quiet power of punctuality and consistency
→ Why trend-chasing and flakiness kill credibility
02: Starting from Zero: No List, No Network—Now What?
→ The simple mindset shift to rebuild from scratch
→ Real-world strategies to find and help people without expectation
→ The underestimated value of networking and no-risk offers
03: Starting a Business in a New Industry
→ Why ultra-endurance could be a goldmine
→ The hidden value in “boring” service businesses
→ How to spot untapped potential in legacy sectors
04: Do You *Need* Social Media to Be a Copywriter?
→ Short answer: No.
→ Long answer: Depends on your business model
→ When it’s a liability vs. when it’s a leverage point
05: Best AI Editing Tools (And Why It Doesn’t Really Matter)
→ The surprising truth about tool choice
→ What matters more than the tool you use
06: How Good is AI for Copywriting?
→ The benefits: research, editing, ideation
→ The risks: sounding “right” but failing to connect
→ Why AI won’t make up for lack of skill or emotional nuance
07: Talking Politics, Values & Clients
→ When sharing your views builds stronger client rapport
→ Why values ≠ party politics
→ The types of clients you *want* your opinions to repel
Notable Quotes:
> “Consistency is a massive thing. If someone’s just chasing trends, I find that a red flag.”
> “I’d find people I could help and do it with no expectation—because business is about people.”
> “Social media is a long game. If you need clients now, outreach beats Instagram every time.”
> “AI is good. But until you’ve honed your craft, you won’t know if it’s *good enough*.”
> “If someone gets overly emotional about your opinion, they’re probably not your client.”
Final Takeaway:
You don’t need perfect tools or 10K followers to build a durable business.
Show up.
Do what you say.
Know your values.
And don’t be afraid to polarise when it comes to what matters.