When Plan A fails, what separates reactive companies from resilient ones?

In this episode of The Freight Debate, host Phil Hennessy talks with Martha Christina, procurement leader at Linde, about how procurement teams keep global supply chains moving through volatility, regulation shifts, and rising freight costs.

Martha shares how her team balances speed, safety, and spend in high-stakes gas supply chains from localizing suppliers and cutting carbon impact to finding the right “Plan D” when every other option collapses. It’s a rare look inside the mindset of procurement under pressure and the discipline it takes to stay calm when the world turns chaotic. 

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