Join us inside the IFPA Retail Conference in Frisco, Texas, for three fast-paced conversations with the people shaping the future of fresh produce: Yan Branco, VP of Produce Merchandising at Sobeys Shares how cross-border collaboration—and removing competitive barriers—fuels innovation and keeps produce front and center as “food as medicine” and the “cleanest-burning fuel.” Joe Merenda, President / COO at Misionero Unpacks how regional supply chains are evolving, the power of intimate, decision-maker-driven events, and why right-sized agility lets them launch custom salad kits that drive consumption. Joe Watson, VP of Retail, Foodservice, and Wholesale at IFPA Reflects on the purpose behind this tight-knit gathering, how interactive breakout sessions amplified ideas between supply-side and retail leaders, and what’s next for the conference in Phoenix. Special thanks to our sponsors—Misionero, Born Farms, IFCO, SunFed and the International Fresh Produce Association—for making this episode possible.   🔔 Subscribe to The Fresh CrEd for more insider conversations on branding, supply-chain strategy and the innovations moving produce forward.