Join The Fresh CrEd at the 2025 Global Produce & Floral Show as we sit down with Jon Brooks (VP of Retail Sales – North America) and Pat Young (Director of Grower Sales) from IFCO to dig into some of the biggest challenges and innovations shaping the fresh supply chain today.   Jon and Pat break down: • How retailers and growers are navigating labor pressures • Why reusable containers (RPCs) are gaining momentum across the supply chain • The rise of automation and how IFCO is preparing distribution centers for the future • The role of cold chain visibility and RFID in protecting freshness • What retailers truly value most: freshness, shelf life, and reduced shrink • New opportunities in field-to-processor programs and value-added packaging • Global perspectives—from European automation to emerging South American participation   Whether you’re in retail, growing, logistics, or tech, this conversation offers a clear look into where fresh-produce operations are heading and how IFCO is positioning reusable solutions to support a changing industry.   Recorded live at GPFS 2025 in Anaheim.