Blue Book Services has been a cornerstone of the produce industry for over a century—but credit reporting is only part of the story.   In this episode of The Fresh CrEd, we sit down with Kirk Soule, CEO of Blue Book Services, and Jason Carty, VP of Sales, to unpack how Blue Book is expanding its role across the supply chain. From new pricing intelligence and weather tools to retailer scorecards, fraud prevention, and the growing role of AI, this conversation highlights how trust and transparency are becoming competitive advantages in today’s market.   Recorded at the IFPA Global Show, this discussion goes beyond the booth to explore what’s changing, what’s staying the same, and how the industry can better protect itself while moving forward.