In this episode, host Nina Pullman speaks to John Hicks, director of brand and marketing for potato supplier Albert Bartlett, to get the lowdown on the company’s new deal with tennis legend Andy Murray. What does it take to sign a household name? Could produce brands be more ambitious with seeking celebrity partners? And how does brand marketing help boost an overall category? Listen for a fascinating and rare insight into one of the most proactive brands in produce.

Elsewhere, Nina is joined by Michael Barker for a wider discussion on the role of celebrities in fruit and veg, mulling over some of the biggest wins in recent years, and revealing their own celebrity fruit and veg wish-list if money was no object.

More info about this episode

This episode comes with a recommendation for a fellow farming industry podcast… Meet the Farmers is a weekly podcast sharing the personal stories of farmers from the UK and around the world. A different farmer is profiled each week and the show is hosted by rural podcaster Ben Eagle, founder of RuralPod Media. Ben talks with farmers about their journeys, challenges, and perspectives on key farming topics and issues.

Meet the Farmers is one of the longest standing farming podcasts around, having started in 2016. Listen and subscribe wherever you get your podcasts and available on Youtube, Spotify, Apple Podcasts and other podcast providers. 

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The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Find out more at fruitnet.com.

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