Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place. Welcome to The Frictionless Experience!
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Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place. Welcome to The Frictionless Experience!
Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey
The Frictionless Experience
39 minutes
8 months ago
Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey
What if launching e-commerce for an established retail brand isn't just about going digital, but about fundamentally transforming your business culture?
Join hosts Chuck Moxley and Nick Paladino as they talk with Nora Arzoumanian, Former E-commerce and Digital Marketing Director at Specialized Bicycle Components. Drawing from her experience launching Specialized's Canadian e-commerce platform during post-pandemic inventory challenges, Nora shares invaluable insights on building an online presence while balancing brick-and-mortar relationships, managing inventory allocation, and evolving influencer marketing strategies.
In This Episode:
When launching e-commerce in an established retail business, focus on long-term commitment and educate internal stakeholders with data to overcome resistance to change.
Start influencer marketing with quality over quantity - work with fewer, highly engaged partners who truly understand your brand rather than casting a wide net.
For luxury brands, maintain brand value by focusing on your core market rather than trying to serve every price point and customer segment.
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Chapters: (00:00) Introduction (01:10) Launching E-commerce Post-Pandemic (04:50) Canadian E-commerce Challenges (08:25) First Steps in Building E-commerce (10:50) Bike Purchase Process (12:55) Canadian Market Localization (14:35) Managing Inventory Challenges (17:05) Omnichannel Experience Development (21:55) Understanding Customer Education (24:05) Brand Strategy and Market Focus (27:35) Influencer Marketing Evolution (33:30) Internal Friction in Digital Transformation (37:12) Episode Recap
The Frictionless Experience
Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place. Welcome to The Frictionless Experience!
