What Makes Fossil Group’s Omnichannel Experience Tick with Chayse Joubert (ex-Fossil, McCormick & Co, Whole Foods)

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The Frictionless Experience

Blue Triangle

56 episodes

1 week ago

Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place.

Welcome to The Frictionless Experience!

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What Makes Fossil Group’s Omnichannel Experience Tick with Chayse Joubert (ex-Fossil, McCormick & Co, Whole Foods)

The Frictionless Experience

48 minutes

8 months ago

What Makes Fossil Group’s Omnichannel Experience Tick with Chayse Joubert (ex-Fossil, McCormick & Co, Whole Foods)

Time might be Fossil's business, but creating seamless experiences across 65 global markets is their superpower.

Join hosts Chuck Moxley and Nick Paladino as they talk with Chayse Joubert, Former Senior Director of Digital Transformation at Fossil Group.

Drawing from his experience launching 65 localized websites in a single year and leading digital innovation for iconic brands like McCormick & Company, Whole Foods, and grocery retailer H-E-B., Chayse shares invaluable insights on creating true omnichannel experiences, building digital shelf excellence, and using AI as a tool rather than a replacement for human expertise.

Key Takeaways from this episode:

Your customers don't think in channels – they want seamless experiences wherever they engage with your brand.
Global expansion demands more than logistics, it includes navigating country-specific regulations, accounting rules, and cultural nuances.
Treat AI as another tool in your toolkit and not as a job replacement.

Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter below!

https://www.thefrictionlessexperience.com/frictionless

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Fossil Group’s Website: https://www.fossilgroup.com/
Chayse's LinkedIn: https://www.linkedin.com/in/chayse-joubert-20530151/
Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/
Nick's LinkedIn: https://www.linkedin.com/in/npaladino/

Chapters:
(00:00) Introduction
(00:42) Football Discussion
(05:50) Chayse’s Role at Fossil Group
(09:00) Strategic Growth Planning Process
(11:00) Watch Talk
(16:00) Customer-Focused Philosophy
(19:30) Digital Innovation and Omnichannel Strategy
(21:10) Digital Shelf Excellence
(26:00) Social Media as a Sales Channel
(28:00) Global Website Expansion Challenges
(32:20) H-E-B Experience and Project Management
(36:30) Digital Myths: Omnichannel vs Channel Split
(37:40) AI as a Tool, Not a Replacement
(43:00) Conclusion