In this episode, I sit down with Lily Kerbey, a Yorkshire-based alternative wedding singer and guitarist who’s redefining what live wedding music can be. From performing Slipknot and S Club 7 mashups to running fully booked seasons years in advance, Lily shares how leaning into her niche transformed her career. She opens up about her journey from teaching to becoming a full-time musician, how a simple Instagram ad filled her diary, and why authenticity and community matter more than ever. This conversation is packed with inspiration for any function musician looking to build a thriving business by being unapologetically themselves. Key Takeaways: How to find (and own) your niche as a wedding performer Why branding and consistency matter more than fancy gear How low-cost Instagram ads can outperform expensive wedding fairs The power of community over competition in the wedding industry Balancing boundaries and burnout when success hits fast   Connect with Lily @lilykerbeymusic www.lilykerbeymusic.co.uk tiktok.com/@lilykerbeymusic   This episode is brought to you by Acoustic Backs And Tracks, your go-to source for premium acoustic backing tracks that sound and feel like the real deal. Whether you’re performing at weddings, recording content, or just practising at home, it’s like having a professional band right there with you. Their tracks are recorded by top session musicians, with real instruments and real emotion - no lifeless MIDI here! Need something custom? They’ve got you covered. From key changes and mashups to exclusive tracks made just for you. Plus, their customer support is fast, friendly, and actually understands musicians. No task is too big for them! And here’s the best part - listeners of The Full-Time Function Musician Podcast get 10% off on their first order. Just head to www.acousticbacksandtracks.com and use the code FUNCTION10 at checkout.   @acousticbacksandtracks   Boost Your Bookings: 7 Essential Marketing Strategies for Function Musicians Get Your Free Guide Here - www.infocusrecordingcompany.co.uk/marketingguide   @thefulltimefunctionmusician   feedback@thefulltimefunctionmusician.co.uk   www.infocusrecordingcompany.co.uk @infocusrecordingco