The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
The Futur with Chris Do
1 hour 24 minutes
1 month ago
Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400
In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and challenges long-standing ideas about originality.
Chris shares examples from design, film, and typography to show how every generation labels new tools as “cheating.” Jodie adds how AI expands creative capacity, boosts output, and accelerates learning. Together, they highlight the ongoing tension between authenticity, efficiency, and evolving creative standards.
Timestamps
(00:00) - Intro
(01:00) - How creatives use AI
(12:13) - Creative history boosts clarity
(13:20) - AI removes blank-page paralysis
(16:40) - AI speeds Photoshop workflow
(20:38) - Faster iteration using AI
(24:10) - New artistic forms emerging
(26:26) - First AI-generated podcast
(30:25) - Citing sources for transparency
(47:59) - Automated summary and analysis
(01:03:19) - AI enhancing creative work
(01:20:39) - Final message on adaptation
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
