The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404
The Futur with Chris Do
1 hour 16 minutes
3 weeks ago
Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404
In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impossible, but because their intentions and creative frameworks are misaligned with how audiences actually behave.
Together, they unpack the mechanics of “man on the street” videos, the role of tension, conflict, and perspective shifts, and the storytelling patterns that have worked consistently for decades. Chris reflects on trying the format himself, sharing what felt awkward, what unexpectedly succeeded, and what he learned about audience emotional response.
Timestamps
(00:00) — Intro
(05:12) — Built-in tension explained
(10:04) — Know-like-trust strategy breakdown
(15:01) — Awkward moments create tension
(20:03) — Predictable storytelling patterns
(25:07) — Emotion and viewer intention
(30:11) — Designing stories for impact
(35:34) — Brendan’s pivot to social
(40:48) — Perspective-shift questioning style
(45:55) — Letting stories create tension
(50:58) — Why predictable formats work
(55:59) — History of story structures
(01:01:10) — Viral success versus intention
(01:06:22) — Emotional resonance through storytelling
(01:11:40) — Global creators and influence
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Check out today's guest, Brendan Kane:
LinkedIn: https://www.linkedin.com/in/brendanjkane?original_referer=https%3A%2F%2Fwww.google.com%2F
YouTube: https://www.youtube.com/c/brendankane
Website: https://brendanjkane.com/
Instagram: https://www.instagram.com/brendankane/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
