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Welcome to the fourth episode of The Future of Beef Show: Genomics with Nick Jorgensen.
In this episode, host Jim Johnson, alongside co-hosts Dr. Jessica Sperber and Ian Wheal, sits down with Nick Jorgensen, CEO and CFO of Jorgensen Land & Cattle, to explore how genomics and cutting-edge data tools are shaping the future of sustainable beef production.
Nick shares how his family operation has evolved into one of the most innovative beef and seedstock producers in the U.S., leveraging soil health, genetic selection, and business diversification to stay resilient and profitable.
As always, you’ll find additional resources and tools at TheFutureofBeef.com, including a 6-month free trial of the award-winning Breedr app.
What you will learn in this episode:
1️⃣ How genomics can enhance profitability and environmental sustainability.
2️⃣ Why data, genetics, and long-term thinking are essential for ranch success.
3️⃣ Lessons from one of America’s most progressive multi-generational ranch operations.
Links:
🌐 Visit the show page at www.thefutureofbeef.com
🐂 Learn more about Jorgensen Land & Cattle at www.jorgensenfarms.com
📱 Explore the award-winning Breedr App at www.breedr.co
💻 Connect with Drovers: www.drovers.com
