The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted. From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change. The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives. The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives. That was some of the conversation that I had with Leanne, the Managing Director and founder at ING Media. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.