In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom. What You'll Learn in This Episode >> How TNT Sports integrates monetisation with authentic fan engagement across platform...
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In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom. What You'll Learn in This Episode >> How TNT Sports integrates monetisation with authentic fan engagement across platform...
PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social
The Future of Fandom
31 minutes
3 years ago
PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social
Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it innovates within revenue-driven content to grow a responsible diehard following. Joining us on the show will be their Senior Vice President of Content, Liam Roecklein. This isn’t Liam’s first rodeo when it comes to shaking up an industry via content approach. He was previously the first content hire at Cheddar, and saw the brand through its ...
The Future of Fandom
In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom. What You'll Learn in This Episode >> How TNT Sports integrates monetisation with authentic fan engagement across platform...
