The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.
All content for The Future of What is the property of Music Business Association and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.
Episode #258 — The Impacts Of The Current PRO System On Small Venues
The Future of What
26 minutes 35 seconds
4 months ago
Episode #258 — The Impacts Of The Current PRO System On Small Venues
In this episode, we discuss the motivations behind NIVA’s letter to the US Copyright Office in conversation with Tobi Parks of the National Independent Venue Foundation (NIVF). Tobi disputes the narrative that licensees are just trying to cut costs, explaining how the current PRO system, combined with a lack of education provided to licensees and artists, leaves an untapped pool of money waiting to be fairly distributed. She also dives into the unique issues faced within the US due to having multiple PRO entities, and how discounts provided to large venues, combined with other economic factors, end up hurting small artists and venues.
The Future of What
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.